Factors Impacting Credibility

People nowadays have access to information and research results everywhere they go, but it has become more frequent that a lot of information and research results gained are incorrect or misleading. This puts a lot of pressure on designers and researchers to improve the credibility of information and results gained from research. 

There are many different issues that will affect the credibility of research results, and some are even considered before reading the results or information, the first credibility indication are perceived very quickly. They way the content is presented and designed affects the credibility straight away, content needs to have clear layout and easy to access, so everyone can see everything related to the information or how certain results are obtained. Nearly 75% of respondents reported making credibility judgments based on the content presentation rather than by evaluating the content’s or creator’s authority, trustworthiness, reputation, or expertise.

http://www.usability.gov/articles/102009news.html#intro