Wednesday 30 November 2011

Reliability and Validity!

To be credible the research needs to be reliable and to have validity. So to understand the credibility of research it is important to know what each are:

What is reliability?
Reliability is the extent to which results are consistent over time and an accurate representation of the total population under study is referred to as reliability and if the results of a study can be reproduced under a similar methodology, then the research instrument is considered to be reliable.

What is validity in quantitative research?
Validity determines whether the research truly measures that which it was intended to measure or how truthful the research results are. In other words, does the research instrument allow you to hit "the bull’s eye" of your research object? Researchers generally determine validity by asking a series of questions, and will often look for the answers in the research of others. 

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